The Value of Knowing Your Why

Mark Twain once said “the two most important days in your life are the day you are born and they day you find out why”.

Why are you here? What’s your purpose?

Knowing your why is like finding your blueprint; learning your internal programming; understanding the law that affects and governs you.

Yesterday I attended an event hosted by Ridgely Goldsborough and I found my why. It was an surreal experience. All at once I felt more complete but also like I had known this all along and all I did was find an old friend. It was pretty wild.

How does knowing your why affect you?

  • it allows you to show up more authentically
  • it uncovers a new a level of confidence, of self-assurance
  • It’s a new tool to allow you to make the best choices for yourself

Imagine that there are two women, both are in their early thirties, single and living in the same urban city. Both work for wonderful companies that offer them the same benefits and same pay. Both work with an awesomely supportive team. Both women are equally matched in their skill sets. They are employed in the exact same position, as an accounting manager. One women is wildly successful and happy. The other is struggling, and feels unfulfilled. So what’s the difference? The difference is their whys…
The first woman’s why is To Do Things The Right Way; she is thrilled when proper systems are followed. She thrives on creating structure and processes others can follow. The second woman’s why is To Think Different and Challenge the Status Quo; she believes in thinking outside of the box and rebelling against the classical ways of doing things. Do you see what I mean here? Although everything in their lives seem exactly the same these two women are programmed completely differently and as a result are motivated by very different things. Now imagine uncovering your why. Suddenly it’s crystal clear why certain things in your life just aren’t working, and why others are thriving.

Do you know your why? If not, I challenge you to find it. Think of 2 or 3 peak experiences in your life when you felt extremely valued and successful. What happened? How did that make you feel? How did it feel to feel that way? What are three adjectives you would use to describe how you felt in each scenario? Is there a common element to these stories? Deep down there is. Keep searching until you find it.

I encourage you to explore this further. Two great companies and books to help with this are:

  1. The Why Engine – Ridgely Goldsborough and associates
  2. Start With Why – Simon Sinek

Know your why. Live your why. Be authentic. Live your purpose.

Daily Affirmation: “every moment I choose to be a better version of myself.” 


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